Alcohol Tourism – A Definition

“Alcohol tourism” is not listed in Urban Dictionary or Wiktionary.  Enter “alcohol tourism” into Google and you’ll see some stuff about Bulgaria.  The term is being used to describe people travelling to Bulgaria so they can acquire inexpensive alcohol for binge drinking purposes.  This is sad, and wrong, in many ways.Alcohol Tourism - Golden City Brewery

Susan and I use the term “alcohol tourism” regularly, but I don’t think we are the first to do so. I do believe we will be the first to describe it in a travel context, and use it formally.  Our attempt at a definition is below:

Alcohol Tourism
1) A journey to a destination conducted with the purpose of enjoying alcoholic beverages unique to that destination.
2) The business of providing commercial services to tourists on an alcohol tour.

It is important to distinguish alcohol tourism from alcoholic tourism.  Alcoholism is a serious problem, and alcoholics who travel to drink would usually be doing so in order to get drunk.  My idea of alcohol tourism is to sample the beverages to enjoy the flavor, or the process of making them, or the people, or any of a number of other elements which surround boutique or craft alcohol production.  In general, alcohol tourism should focus on brewpubs and craft breweries, small wineries and meaderies, regional distilleries, and the like.

Throughout this blog, we hope to introduce travellers to the idea of alcohol tourism, and to inspire those who already enjoy a nice pint or glass to hit the road and see the expanse of flavors and experiences which can be had by following your favorite beverage.

-Erik & Susan

12 thoughts on “Alcohol Tourism – A Definition

  1. Pingback: Alcohol Tourism is the Way To Go | Alcohol Tourism

  2. wanderoneday

    This is a great idea. I think we are unintentional “alcohol tourists” – I like to seek out breweries and wineries when I’m traveling but haven’t consciously made that the goal before. I like the idea of the site and I look forward to seeing where you go with it!

  3. Pingback: The Beer That Started It All | Alcohol Tourism

  4. Rochelle | Adventuresfromelle

    This is pretty cool. I have a friend who does something similar by touring wineries and vineyards in the States and Europe. You should totally come to Jamaica and take our rum tours and sample Red Stripe and its variants, the main local lager. :)

  5. Museum of Alcohol

    This is so true! Alcohol definitely forms part of the cultural personality of a place. I’ve been working on a post about that, but more focused on how where you’re raised impacts your drinking habits. Such an interesting perspective 🍺


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